Leaky Bucket Blog

Welcome to the Leaky Bucket blog, where we discuss everything related to measuring, managing, and improving fundraising performance. And some other stray thoughts from time to time.

The Latest From Our Blog

A 2025 fundraising study by OneCause found that 96% of organizations surveyed held at least one online fundraiser in 2024, and 55% of nonprofits

Subscribe and Learn

Stay up to date with the latest fundraising tips and trends.

Are your major donors and other major investors worth the costs to cultivate them? The major gift team needs documented ideal-donor profiles. Without them, fundraising effectiveness suffers. You could be losing thousands of dollars an hour, and not even know it.

The data is in, and email marketing is hard with reports showing a 7% decline in revenue generated from email in 2023. …

Learn more about the role of development director along with ways your organization can evaluate its fundraising goals.

Recurring donors provide reliable revenue but maintaining them can be overwhelming. Learn how to improve these relationships without overwhelming your team

Fundraising is hard work. We are trying to make it easier. How? There’s plenty of good research on how, why, and when …

When is the best time to assess your fundraising productivity? Best answer: frequently.  If you’re not assessing fundraising productivity, maybe it’s because …

Press Releases

Explore our collection of press releases covering key fundraising insights, donor motivations, and nonprofit strategies.

Young woman sitting at a laptop.

SMART Webinars

Check out our library of free webinars about your fundraising, making better decisions, and more.

SMART Practices Resource Library

Check out our library of free resources you can use to improve your fundraising, make better decisions, and more. You’ll find white papers and other articles, plus some powerful calculators.

Build a water tight fundraising operation today

Fill out the form below and start your Leaky Bucket Assessment.
You’ll receive a free report with an invitation for an optional paid debrief for your entire team.

Start your journey to transformative fundraising today.