Free SMART Way™ Webinars
For Nonprofit Professionals

Fundraising the SMART Way™ Webinars. It's not just how you DO
fundraising. It's how you MANAGE it.

Hosted by AUCTRIA, NOVEMBER 4 2022

Plug the Leaks in the Auction Fundraising Strategy featuring Ellen Bristol

Is your fundraising bucket leaking?

1. If it is, so why?

2. But it's just an auction!

3. The nine big leaks

4. Leak-proof auction strategy

Hosted by OneCause, NOVEMBER 2 2022

Trust Us: What Nonprofits Can Learn from Businesses About Building Trust

What does trust mean to you?

1. Trust in the Data

2. Business Investments in Trust

3. How Nonprofits Can Apply

January 21 2020

Intro to Fundraising the SMART Way™, the Science that Makes the Art of Fundraising Possible

Even the best fundraising teams have pockets of inefficiency, losing critical time, money, opportunity and impact. Why? They lack structure, accountability, and insights. Learn how Fundraising the SMART Way provides science and structure with tools like:

SMART Way Prospect Scorecard: ranked ideal-funder profiles

Donor Moves: opportunity pipeline measured by donor behavior

KPI's the SMART Way: our new CRM app

Hosted by NeonOne, December 4 2019

How Do I Know I've Been Successful This Year? PS: Board Member Opinions Don't Count.

You and your development team worked hard, you brought in gifts, you tried your best. But senior leadership and the board still want you to do more, more, more. How do you know if you’ve been successful this year? And how many more hours can you possibly work?

You can't manage it if you can't measure it. See how we partner with NeonCRM to measure your fundraising team's productivity - including volunteers.

November 12 2019

Small Shops Can Thrive Like Big Shops

If you're running a small (or nonexistent) development shop, then you need great management, just like the big shops do, you just have to apply it differently. In fact, you might need great management even more!

Great fundraising management means making important decisions ahead of time, like having ideal-donor profiles so you can tell which prospects are worth effort and which lack interest, capacity or both; how much income you need, how many donors to retain, how many new ones to acquire. Clarity today drives better fundraising results tomorrow, and lowers the anxiety rate.

October 22 2019

Why I Love Metrics and You Will Too

Metrics Add Structure. And Structure Makes Fundraising EASIER

Want to raise MORE, but work LESS? Then it's time to fall in love with metrics, like I did.

Why? Because without them, you don't know what to do when!

A lot can happen between "hello" and "here's my check." Find out how a few simple measurements make the process clear and easy to foll

October 1 2019

4 Hints You Need Better Fundraising Management

Nonprofit leaders worry a lot about raising money - are they writing the best appeal letters? Courting the right donor prospects? Running the most successful events? In this webinar, we're going to look at FOUR HINTS your fundraising needs better management. Here's an example:

Hint #1: Cash Reserves are LOW (or nonexistent)

You can fix this with better fundraising management.

September 1 2019

How to Improve Donor Retention

Average donor retention hovers around 40%, according to the Fundraising Effectiveness Project. But most efforts to improve rates are tactical, like donor-recognition events. Try as you might, things just don't seem to change enough.

What's the secret? Managing your fundraising team's expectations.

Here's how:

Assign retention targets
Track retention performance
Select tactics based on progress

Build A Water Tight Fundraising
Operation Today.

Fill out the form below and start your Leaky Bucket Assessment.

You'll receive a free report with an invitation for an optional paid debrief for your entire team.