Leaky Bucket Blog

Welcome to the Leaky Bucket blog, where we discuss everything related to measuring, managing, and improving fundraising performance. And some other stray thoughts from time to time.

The Latest From Our Blog

Nonprofit leaders and managers need to know how successful they've been so they can plan wisely. Yet our research shows they DON'T. Find out why.

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Nonprofit leaders and managers need to know how successful they've been so they can plan wisely. Yet our research shows they DON'T. Find out why.

Events are a great way to bring your community together, raise funds, and spread your mission. From auctions to walkathons to conferences, …

How is your donor retention program going? According to the The Fundraising Effectiveness Project (FEP)  your donor retention might not be doing …

Why do you need an Ideal Donor Profile? Because if you don't have one, you could be wasting scarce, precious time chasing the wrong prospects.

Are your major donors and other major investors worth the costs to cultivate them? The major gift team needs documented ideal-donor profiles. Without them, fundraising effectiveness suffers. You could be losing thousands of dollars an hour, and not even know it.

The data is in, and email marketing is hard with reports showing a 7% decline in revenue generated from email in 2023. …

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