Leaky Bucket Blog

Welcome to the Leaky Bucket blog, where we discuss everything related to measuring, managing, and improving fundraising performance. And some other stray thoughts from time to time.

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Looking for new ways to incorporate text messages into your nonprofit’s outreach? Try these four creative ideas for leveraging nonprofit text marketing.

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Quick, boys and girls!! What's the least understood function in the nonprofit world?  One, two, three - yes it's fundraising!  Dan Pallotta calls "th

For-profit ventures raise money from investors. Nonprofit fundraisers produce charitable investments: gifts from donors.

There's often a lot of talk about metrics in the fundraising world.  Yet, why is it that I work with so many nonprofit professionals who don't get me

When you're fundraising, are you in charge or is your donor? It might surprise you to know that lots of people who raise money (or are supposed to, a

Yikes, it's already January 3rd! The year's half over!  No, no, Ellen, control yourself, it just seems that way because time flies when you're havi

I just had a great conversation with two people who, like me, have been thinking about the Art-vs.-Science debate that's been going on in fundraising

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