Leaky Bucket Blog

Welcome to the Leaky Bucket blog, where we discuss everything related to measuring, managing, and improving fundraising performance. And some other stray thoughts from time to time.

The Latest From Our Blog

The data is in, and email marketing is hard with reports showing a 7% decline in revenue generated from email in 2023.

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Do you want to make fundraising efforts more effective? Learn about ways to improve your annual giving strategy.

Why is mobile fundraising important? How can your nonprofit launch better mobile campaigns? This guide explores the ins and outs of mobile fundraising.

Are your nonprofit's fundraising efforts suffering because of poor organizational planning? Learn how SWOT analysis can help.

If you're not using prospect research, you should be. Learn how it can boost fundraising productivity.

Want to improve your fundraising results? Learn what sales can teach you. Our Leaky Bucket research reveals key lessons nonprofit management can learn from sales management. And you don't have to sacrifice your principles.

The Google Ad Grant is a valuable marketing tool for any nonprofit, so how can you submit a successful application? Here’s a five-step guide that can help.

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SMART Practices Resource Library

Check out our library of free resources you can use to improve your fundraising, make better decisions, and more. You’ll find white papers and other articles, plus some powerful calculators.

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