Leaky Bucket Blog

Welcome to the Leaky Bucket blog, where we discuss everything related to measuring, managing, and improving fundraising performance. And some other stray thoughts from time to time.

The Latest From Our Blog

Driving donor engagement online doesn’t begin and end with your nonprofit’s web design. In addition to prioritizing user experience and brand consistency,

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How is your donor retention program going? According to the The Fundraising Effectiveness Project (FEP)  your donor retention might not be doing …

Why do you need an Ideal Donor Profile? Because if you don't have one, you could be wasting scarce, precious time chasing the wrong prospects.

Are your major donors and other major investors worth the costs to cultivate them? The major gift team needs documented ideal-donor profiles. Without them, fundraising effectiveness suffers. You could be losing thousands of dollars an hour, and not even know it.

The data is in, and email marketing is hard with reports showing a 7% decline in revenue generated from email in 2023. …

Learn more about the role of development director along with ways your organization can evaluate its fundraising goals.

Recurring donors provide reliable revenue but maintaining them can be overwhelming. Learn how to improve these relationships without overwhelming your team

Press Releases

Explore our collection of press releases covering key fundraising insights, donor motivations, and nonprofit strategies.

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SMART Webinars

Check out our library of free webinars about your fundraising, making better decisions, and more.

SMART Practices Resource Library

Check out our library of free resources you can use to improve your fundraising, make better decisions, and more. You’ll find white papers and other articles, plus some powerful calculators.

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