Leaky Bucket Blog

Welcome to the Leaky Bucket blog, where we discuss everything related to measuring, managing, and improving fundraising performance. And some other stray thoughts from time to time.

The Latest From Our Blog

Looking for new ways to incorporate text messages into your nonprofit’s outreach? Try these four creative ideas for leveraging nonprofit text marketing.

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I just had a great conversation with two people who, like me, have been thinking about the Art-vs.-Science debate that's been going on in fundraising

What's the best way to get your nonprofit's board of directors involved in fundraising? I think there are really about five different levels of invo

Hey, do you know where you put your Case Statement? Maybe you call it your Case for Support. Maybe I should ask, do you HAVE a Case Statement? Well,

Ellen presents findings of Leaky Bucket Survey at Nonprofit Marketing Summit

We began our Leaky Bucket Assessment for Effective Fundraising in May of this year, and already we are seeing some trends that should give all fund-d

Focus.com, our favorite expert site, has published an Expert Briefing on the question: "Does your sales department really need

Press Releases

Explore our collection of press releases covering key fundraising insights, donor motivations, and nonprofit strategies.

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SMART Webinars

Check out our library of free webinars about your fundraising, making better decisions, and more.

SMART Practices Resource Library

Check out our library of free resources you can use to improve your fundraising, make better decisions, and more. You’ll find white papers and other articles, plus some powerful calculators.

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