Leaky Bucket Blog

Welcome to the Leaky Bucket blog, where we discuss everything related to measuring, managing, and improving fundraising performance. And some other stray thoughts from time to time.

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Successful fundraising requires more than just picking the right event idea and implementing best practices for donor retention, engagement, and acquisition. To

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Successful fundraising requires more than just picking the right event idea and implementing best practices for donor retention, engagement, and acquisition. To …

Financial instability is a common challenge for nonprofits, and it’s among the top reasons for failure. Strong leadership over your organization’s financial …

A 2025 fundraising study by OneCause found that 96% of organizations surveyed held at least one online fundraiser in 2024, and 55% of nonprofits …

The holiday season is a magical time of year—and a prime opportunity for your nonprofit to connect with supporters, celebrate your mission, …

When planning your fundraising strategy, it can be difficult to know where to start. What type of campaigns should you run? Who …

Driving donor engagement online doesn’t begin and end with your nonprofit’s web design. In addition to prioritizing user experience and brand consistency, …

Press Releases

Explore our collection of press releases covering key fundraising insights, donor motivations, and nonprofit strategies.

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SMART Webinars

Check out our library of free webinars about your fundraising, making better decisions, and more.

SMART Practices Resource Library

Check out our library of free resources you can use to improve your fundraising, make better decisions, and more. You’ll find white papers and other articles, plus some powerful calculators.

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