Leaky Bucket Blog

Welcome to the Leaky Bucket blog, where we discuss everything related to measuring, managing, and improving fundraising performance. And some other stray thoughts from time to time.

The Latest From Our Blog

Are your major donors and other major investors worth the costs to cultivate them? The major gift team needs documented ideal-donor profiles. Without them, fundraising effectiveness suffers. You could be losing thousands of dollars an hour, and not even know it.

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Stay up to date with the latest fundraising tips and trends.

One of the best ways to connect with supporters and secure repeat donors is by sharing your positive outcomes. Find out how to do so & why with this guide.

Good storytelling helps raise money by inspiring donors. But there’s another important story: what donor data tells us. Learn to read it.

With more people than ever browsing on their phones, your website needs to be mobile-friendly. Learn how to improve your website with these tips.

Nonprofits MUST emphasize the importance of continuing education and new ideas, not just due to COVID. Here are ten suggestions to stay ahead of the curve.

Donor engagement starts with your web site. MorWeb.org shares 4 tips for ideal-donor profiles, donor personas, and other tips for great content.

Another secret to fundraising productivity: do nothing! Overtired and overworked? Even if you can't take two weeks off, try these ideas for mini-vacations.

Press Releases

Explore our collection of press releases covering key fundraising insights, donor motivations, and nonprofit strategies.

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SMART Webinars

Check out our library of free webinars about your fundraising, making better decisions, and more.

SMART Practices Resource Library

Check out our library of free resources you can use to improve your fundraising, make better decisions, and more. You’ll find white papers and other articles, plus some powerful calculators.

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