Leaky Bucket Blog

Welcome to the Leaky Bucket blog, where we discuss everything related to measuring, managing, and improving fundraising performance. And some other stray thoughts from time to time.

The Latest From Our Blog

Fundraising is hard work. We are trying to make it easier. How? There’s plenty of good research on how, why, and when

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Donor engagement starts with your web site. MorWeb.org shares 4 tips for ideal-donor profiles, donor personas, and other tips for great content.

Another secret to fundraising productivity: do nothing! Overtired and overworked? Even if you can't take two weeks off, try these ideas for mini-vacations.

Are you still 'buying' the overhead-ratio myth? Even worse, are your donors or grantmakers buying it? Keeping your overhead artifically low is a route to disaster. Here are a few secrets for overcoming the Overhead Myth in your nonprofit. Adopt them and see how much more impact you can achieve.

Donor retention rates getting you down? You're not alone; rates have average 40% since 2005. But that also means we're losing about half of our collective potential income if we don't fix this problem. Here's the secret to improving your donor retention rates.

Stop trying to do more and better activities. Focus instead of getting RESULTS. Manage fundraising for productivity!!

Events don't raise money. They raise LEADS. See how.

SMART Webinars

Check out our library of free webinars about your fundraising, making better decisions, and more.

SMART Practices Resource Library

Check out our library of free resources you can use to improve your fundraising, make better decisions, and more. You’ll find white papers and other articles, plus some powerful calculators.

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