Author: Ellen Bristol

What Fundraising Can (and Should) Learn from Sales

Want to improve your fundraising results? Learn what sales can teach you. Our Leaky Bucket research reveals key lessons nonprofit management can learn from sales management. And you don’t have to sacrifice your principles.

Why I Love Metrics and You Will Too

Metrics Add Structure. And Structure Makes Fundraising EASIER. Want to raise MORE, but work LESS? Then it’s time to fall in love with metrics, like

How to Improve Donor Retention

Average donor retention hovers around 40%, according to the Fundraising Effectiveness Project. But most efforts to improve rates are tactical, like donor-recognition events. Try as