Author: Ellen Bristol

What Fundraising Can (and Should) Learn from Sales

Want to improve your fundraising results? Learn what sales can teach you. Our Leaky Bucket research reveals key lessons nonprofit management can learn from sales management. And you don’t have to sacrifice your principles.

Why I Love Metrics and You Will Too

Metrics Add Structure. And Structure Makes Fundraising EASIER. Want to raise MORE, but work LESS? Then it’s time to fall in love with metrics, like

How to Improve Donor Retention

Average donor retention hovers around 40%, according to the Fundraising Effectiveness Project. But most efforts to improve rates are tactical, like donor-recognition events. Try as

Secrets to Overcoming the “Overhead Myth”

Are you still ‘buying’ the overhead-ratio myth? Even worse, are your donors or grantmakers buying it? Keeping your overhead artifically low is a route to disaster. Here are a few secrets for overcoming the Overhead Myth in your nonprofit. Adopt them and see how much more impact you can achieve.

The Secret to Retaining Donors

Donor retention rates getting you down? You’re not alone; rates have average 40% since 2005. But that also means we’re losing about half of our collective potential income if we don’t fix this problem. Here’s the secret to improving your donor retention rates.