Your Nonprofit’s Value Proposition. What do you offer that attracts and motivates prospective investors?
Giving Motivations of Your Favorite Funders. Do you know why support you?
Exchange of Value. How does your value proposition connect with your best donors’ giving motivations?
Facts and Demographics. What’s characteristic of the investors you’re most likely to acquire and retain?
Danger Signs. What undesirable characteristics should you avoid?
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