Why do you need an Ideal Donor Profile? Because if you don’t have one, you could be wasting scarce, precious time chasing the wrong prospects.
Ideal Donor Profile: Key to Fundraising Success

Ellen Bristol, President of Bristol Strategy Group, is a nonprofit thought leader in fundraising effectiveness and nonprofit management optimization.
She has a passion for helping small to medium sized nonprofit organizations, NGO’s, and social enterprises build and grow fundraising capacity, adapting classic principles of the process-management discipline to this all-important strategic function.
Why do you need an Ideal Donor Profile? Because if you don’t have one, you could be wasting scarce, precious time chasing the wrong prospects.
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Donor retention rates getting you down? You’re not alone; rates have average 40% since 2005. But that also means we’re losing about half of our collective potential income if we don’t fix this problem. Here’s the secret to improving your donor retention rates.
Stop trying to do more and better activities. Focus instead of getting RESULTS. Manage fundraising for productivity!!
Events don’t raise money. They raise LEADS. See how.