Ideal Donor Profile: Key to Fundraising Success

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Why do you need an Ideal Donor Profile? Because if you don’t have one, you could be wasting scarce, precious time chasing the wrong prospects.

What Fundraising Can (and Should) Learn from Sales

Want to improve your fundraising results? Learn what sales can teach you. Our Leaky Bucket research reveals key lessons nonprofit management can learn from sales management. And you don’t have to sacrifice your principles.

Connect with Your Supporters on Social This Holiday Season

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Learn how to best utilize different social media features to foster deeper connections with your supporters during the holiday giving season with these tips.

5 qualities to look for when hiring your fundraising team

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Looking to hire or expand your fundraising team? Check out the top qualities to look for in your search and why they’re so important to build your team.

How do I know I’ve been successful this year?

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Nonprofit leaders and managers need to know how successful they’ve been so they can plan wisely. Yet our research shows they DON’T. Find out why.

Another Productivity Secret: Do NOTHING

Another secret to fundraising productivity: do nothing! Overtired and overworked? Even if you can’t take two weeks off, try these ideas for mini-vacations.

Secrets to Overcoming the “Overhead Myth”

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Are you still ‘buying’ the overhead-ratio myth? Even worse, are your donors or grantmakers buying it? Keeping your overhead artifically low is a route to disaster. Here are a few secrets for overcoming the Overhead Myth in your nonprofit. Adopt them and see how much more impact you can achieve.

The Secret to Retaining Donors

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Donor retention rates getting you down? You’re not alone; rates have average 40% since 2005. But that also means we’re losing about half of our collective potential income if we don’t fix this problem. Here’s the secret to improving your donor retention rates.

Fundraising Effectiveness: Activity vs Productivity

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Stop trying to do more and better activities. Focus instead of getting RESULTS. Manage fundraising for productivity!!

Events for Small Shops: What Happens AFTER Counts MORE

Events don’t raise money. They raise LEADS. See how.